29.11.07

Martha at Macy's

The new Martha Stewart Collection at Macy's is one to behold. It is the largest collection by a designer ever to be featured at Macy's (over 2000 individual products) and it has been one of the most anticipated. The product design was headed up by Hillary Blumberg, who has designed seven collections for Martha Stewart Living Omnimedia since 1997. For the roll-out in September '07, Macy's gave Martha all 36 windows of the deapartment store in Manhattan, along with all 26 awnings. Each display featured elaborately arranged Collection merchandise. The line is a few steps up from the Everyday line she has at Kmart, both in terms of quality and price, but it is accessible enough to make its way into just about anyone's home.

I've selected a few pieces below that I find particularly irresistible.


Who couldn't perfectly ream a lemon wearing a bright-red apron emblazoned with the Martha Stewart logo? No one. Absolutely no one. And that cute little tea kettle just tickles me.

Sleek stainless-steel mixing bowls with rubber bases ensure a sturdy stirring experience. A nice bar of kitchen soap, strong enough to remove onion and garlic odors, comes in handy after meal prep.


I just love the colours of this collection: plastic mixing bowls in cool blues and vintage-style collanders in lime green.

Among the products are some pre-packaged food items (gasp!) including various cake mixes, shown at left. An adorable tin recipe holder in signature aqua is a must-have.


Coral patterned sheets and faux-bois patterned towels are among the most alluring things I've seen all year. Based on elements found at Martha's seaside home in Maine, they speak only of luxury.

1 comment:

Joanna Coomber said...

Ohhh how delightful the New Martha Stewart Collection at Macy's is! Its an awful shame they do not ship to the UK, alas!

Thank you for sharing the photos, keep up the good work!